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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Chris Harris finds the McLaren P1 “a whole new thing” (video)

Chris Harris and McLaren’s Chris Goodwin in the McLaren P1 We know the McLaren P1 is exceptional, and we’ve heard almost the same ‘game changer’ dialogue from anyone who’s driven it. We’ve also seen the McLarenj P1 on the move in the recent Top Gear with Jeremy scaring himself witless in Belgium as his brain came to terms with the awesome 903bhp at the P1′s disposal on a less than forgiving Spa circuit in damp conditions. But what we have here – in case you’ve not seen it elsewhere – is a video review of the McLaren P1 from Drive’s Chris Harris, and it does the best job we’ve seen of explaining just why the P1 is so special and why it’s “…a whole new thing”.

Subaru Legacy concept hints to what’s in store for 2010

Don't let the concept tag fool you because the Legacy concept that Subaru introduced at the Detroit Auto Show News is basically what the 2010 Legacy will look like when it goes on sale this summer with the exception of minor tweaks. In celebration of 20 years of Legacy production designers gave it sharper lines, larger fender flares over all four wheels and more distinctive front-end treatment. Sharp headlamps with vertical LED lights sandwich the large grille with the Subaru logo centered.