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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Camaro plant gets more work; recall issued

The strong early demand for the Chevrolet Camaro has General Motors looking to crank more units out of the Oshawa, Ontario, assembly plant. The Oshawa plant was exempt from GM's recent announcement of shutdowns of as long as nine weeks for several of its plants--primarily those that build pickups and SUVs. Oshawa will increase Camaro output by adding overtime and an extra week to the plant's production schedule.

BMW Concept X4: Official

The BMW X4 – in concept form – has now been officially revealed ahead of its debut at the 2013 Shanghai Motor Show. Yesterday we had the first photos of the X4, as the X4 Concept leaked, but now we get BMW’s official X4 details ahead of the debut of the Concept X4 at the Shanghai Motor Show at the end of April. And really, it’s very much what you’d expect.