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Mercedes SL63 AMG, David Coulthard & (blindfolded) illusionist Dynamo (video)

David Coulthard & Dynamo (pictured) in the Mercedes SL 63 AMG If there’s one man who’s made magic and illusions cool again it’s the little man from Bradford – Dynamo. His street illusions are a must watch – and usually completely unfathomable – and he’s often coaxed in a celebrity face or three to perform illusions with as it makes for more marketable TV . That combination is something Mercedes couldn’t resist as a PR vehicle, so they enlisted Dynamo, David Coulthard, a Mercedes SL63 AMG and an abandoned airfield to produce a new Dynamo illusion to promote the SL63 AMG.

Lotus Europa becomes Proton Lekir

The Lotus Europa-based Proton Lekir Concept Lotus tried to make the 2006 Lotus Europa fulfil the same role in its lineup the original Lotus Europa did in the sixties – a bigger version of the main range. In the ’60s it worked – to a degree – but the 21st century iteration of the Europa was not a huge success. The trouble with the Europa was that buyers seemed to perceive it as what it was – a stop-gap before the Lotus Evora arrived.

Audi ascending

Ford has owned the International Consumer Electronics show the last few years, but now a host of other automakers are making their presence felt at the techno party. Case in point: Audi AG CEO Rupert Stadler's appearance as a keynote speaker Thursday morning at the Las Vegas Hilton. Actor James Cromwell, from I, Robot movie fame, introduced Stadler, who rolled onto stage in an e-tron Spyder concept car.