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Ford moves upmarket with new Mustang, Edge and Vignale sub-brands
Mon, 10 Mar 2014Ford Britain's biggest carmaker is fighting back against increased competition from budget brands from below and executive makes from above with an aggressive expansion, which will see it launch three new models by the end of 2015. Ford is about to introduce models popular in the US over here to stretch its product line-up above the £30,000 threshold. At last week's Geneva Motor Show, the company showed the new Mustang sports car as well as the new Edge crossover (above).
What the Future Holds, Nobody Knows
Tue, 22 Dec 2009It's a testament to the talent, charisma and relative celebrity of Ian Callum, Derek Jenkins and Franz von Holzhausen - heads of Jaguar, Mazda and Tesla design, respectively - that they managed to captivate a crowd of industry insiders at the tail end of the Los Angeles Auto Show's second press-preview day. This despite being given a nebulous topic to discuss with a moderator who knew little about the subject. Dan Lyons, a technology columnist at Newsweek, oversaw the panel discussion that was to focus on "Tomorrow's Cars...Practical Transportation or Groundbreaking Design?" He asked only one question on that topic before digressing into a more general discourse on the design strategies of Jaguar, Mazda and Tesla.
Driven: Toyota Aygo (2014)
Tue, 01 Jul 2014When the original Aygo launched in 2005, it shared the A-segment with nine rivals, including its sister cars, the Citroën C1 and Peugeot 107. In 2014, there are 20 small city cars on the European market, placing extra pressure on the Aygo's designers to ensure it offers something unique and competitive. But while the design rethink needs to move the car forward, pragmatism dictates that a truly successful reinvention will ensure the Aygo also remains integrated with Toyota's line-up; it's one of the top sellers in Toyota's European portfolio, and a proven driver of brand loyalty.