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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Mercier-Jones Supercraft: the world’s fastest hovercraft

Claiming a “world first” is quite easy. Simply make an extremely niche vehicle, cram as many words into its description as possible, then you can claim pretty much anything. Take the Mercier-Jones Supercraft - “the world’s first luxury high-performance hovercraft”.

GM to test offering insurance for 1 year to buyers in Northwest

General Motors--testing a new sales promotion--is offering Oregonians and Washingtonians a new incentive to buy or lease a GM vehicle. Any driver from the two states who buys or leases a new vehicle through Sept. 6 and titles the vehicle in either state will receive a free one-year automobile insurance policy from MetLife Auto & Home.