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Los Angeles, California, US
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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Chrysler to close Pacifica Advanced Design Studios
Sun, 09 Mar 2008The 20 designers at Chrysler's Pacifica Advanced Design Studios in Carlsbad, California will soon be finding themselves out of a job. The struggling North American automaker announced the closure of the facility on Friday, stating that the company is ‘leveraging resources worldwide, forming new joint ventures and alliances and consolidating operations in order to better achieve global balance.' Responsible for many of the more successful designs hailing from Chrysler in recent times, including the Chrysler 300 sedan and the new Dodge Challenger musclecar, the Pacifica Advanced Product Design Center also yielded the Nassau concept car and the Pacifica crossover – bearing the same name as the west coast studios in which it was created. The work done at the Pacifica Advanced Design Center will be consolidated into the Advance Design function in Auburn Hills and continue to be led by Senior Vice President of Design, Trevor Creed.
Z-Party: Nissan marks 40 years of sports-car fun
Fri, 30 Jul 2010It's one of the most iconic names in the auto world: The Z car. No matter the number--240, 350, 370--that singular letter rings true with enthusiasts. And the style, power and pure fun of Nissan's famous sports car are being celebrated this week around Nashville.