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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

New Infiniti DX (Etherea) based on Mercedes platform to be built by Magna Steyr

The new Infiniti DX is to be built in Europe by Magna Steyr It’s reported that Canadian-Austrian specialists Magna Steyr will build the new Infiniti DX Etherea from Mercedes A-Class components. It looks like the plans by Infiniti to build a production model of the Etherea Concept from this year’s Geneva Motor Show are pushing ahead, with reports that Magna Steyr – the Canadian Austrian specialist car builders – tasked with putting together what we expect to be the Infiniti DX. The DX is Infiniti’s big gun in its aim to take 10 per cent of global luxury car sales by 2016.

Maserati Alfieri (2016) confirmed; five-fold sales increase wanted

By Damion Smy Motor Industry 06 May 2014 18:08 Maserati boss Harald J Wester has confirmed that the Alfieri concept, shown at the 2014 Geneva motor show, will be built in both coupe and convertible forms. Following the announcement of Alfa Romeo’s plans, which see it share rear- and all-wheel drive platforms with Maserati, Wester confirmed production of Maserati’s Porsche 911 rival. The Alfieri will be offered in three guises, kicked off with a rear-drive entry-level model powered by a 410bhp V6, a mid-level 450bhp all-wheel drive version and a flagship 520bhp V6 all-wheel drive model.