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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Renault Megane CC (Coupe Cabriolet) revealed

Renault is to debut the new Renault Megane CC at the Geneva Motor Show A couple of weeks ago we had a teaser photo of the new Renault Megane CC which is due to launch at the Geneva Motor Show next month. As usual all we got was an arty picture – in this case of the rear 3/4 view – and a few details. But now Geneva is getting closer Renault has decided to divvy up a set of pictures and a fair amount of detail.

Mazda3 Tamura launched

The limited edition Mazda3 Tamura hits UK showrooms in February Good car, the Mazda3, and if you’re looking for a Mazda3 with extra spec you could do a lot worse than the newly announced Mazda3 Tamura. Mazda already has Tamura versions of the Mazda2 and Mazda6 on offer which were launched last year, and now it’s the turn of the Mazda3 to get the Tamura treatment. The Tamura is based on the TS but gets a sporty styling kit including sports front grille, side skirts and sports bumpers, a set of 17″ alloys, front fogs, metallic paint and the required badges.