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Toyota uses cash offers in bid to get rolling

Coming off a sharp sales decline in December, Toyota Division is trying to lure buyers into showrooms with new cash offers for customers and dealers. Even the Prius is getting support, after having been excluded from the brand's lavish incentive program in the last quarter of 2008. Toyota put $750 in dealer cash on the hood of the hybrid car.

Los Angeles auto show design contest seeks Hollywood's next hot car

Designers from the United States, Germany and Japan will compete in the 2011 Los Angeles auto show Design Challenge to create Hollywood's hottest new movie car. The event is part of the Design Los Angeles automobile designers' conference, held annually during the L.A. auto show press days, Nov.

Fiat Chrysler Automobiles reveals new name, logo

Earlier this month, Fiat purchased the remaining 41% of Chrysler, the American car company it has held a majority stake in since 2009. During this time, the two logos have appeared side-by-side on relevant forms of communication. But today the Group has unveiled a new corporate identity, which it says reflects “strong core values that represents a unique corporate culture, a common vision and a Group with an international reach”.