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“Where is the sustainable vehicle design?”

The notion of a 'new paradigm in car design' was a theme running through talks by five panelists at London's Royal College of Art last week, who debated "Seriously now, where is the sustainable vehicle design?" Despite disparate backgrounds, there was broad agreement that a truly sustainable form of personal transportation is unlikely to come from an established automotive firm any time soon. Panelist Rob Holdway of Giraffe Innovation was most vocal in his approach to the subject, saying "Frankly, I think the car is unacceptable - we hear a lot about the sustainable car, but I don't think there is such a thing as a sustainable car". The audience - made up mainly of RCA students - also heard from Nico Sergent of Riversimple about how the company's seven-point business model, and its open source strategy, incentivized the company to build a truly sustainable car and mobility package that the current auto model simply doesn't allow.

Local Motors launches Pacific Northwest competition

Local Motors' 20th design competition, themed 'Thrive in the Elements,' opens for submissions starting today, 17 March. The new American car company is calling for entrants to design a car based around the four core elements: Earth, wind, fire and water; challenging designers to create a vehicle that will 'inspire Pacific Northwesterners to thrive'. The deadline for entries is 30 March 2010.

2010 Ford Mustang Revealed

Exterior image of the 2010 Ford Mustang The new Mustang is very clearly a Mustang, but with more than a passing resemblance to the more modern American Muscle cars, like the Camaro. One of the big let-downs of Yank-Tanks has always been the poor interior. With dashboards that look (and feel) as if they’ve been made out of recycled Fairy Liquid bottles, and more shake, rattle and roll than Bill Haley, the interiors were always one of the main reasons us Brits just couldn’t live with the cars.