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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Dodge to stop Viper production next July, new car set for 2012

The future of the Dodge Viper came into focus on Wednesday during Chrysler's strategy briefing for media and analysts. Ralph Gilles, recently named chief of the Dodge car brand, said that production of the current Viper production will cease at the end of next July. The final 500 cars have been earmarked to be special vehicles, Gilles said.

Mercedes and McLaren – the end of the road

The last SLR Stirling Moss ends the McLaren Mercedes relationship Times they are a changin’ for Mercedes & McLaren. The very last Mercedes McLaren SLR – The McLaren SLR Stirling Moss – has now rolled out of production at McLaren in Woking and both Mercedes and McLaren are going their seperate ways. McLaren is working to bring the new McLaren MP4-12C to market by 2011 as a replacement for the SLR, and Mercedes has already launched their replacement – the Mercedes SLS AMG Gulllwing – although it will be a few more months before cars hit the road.