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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Lotus to build own V8 for Lotus ‘More Authentic’ than 458 or MP4-12C

New Lotus Esprit will get a Lotus developed V8 We thought Lotus were mad brave to announce to the world last year that they were turning themselves in to an East Anglian Aston Martin with a completely new range of much more expensive cars. But now we hear they’re also going to produce their own V8 engine. Wow.

2015 Honda Civic Type R previewed on video with ‘at least 276 bhp’

2015 Honda Civic Type R previewed on video with ‘at least 276 bhp’ The Honda Civic Type R has died a death as new emission regulations sounded the death knell for the high-revving naturally aspirated lump under its bonnet. But Honda are planning on bringing the Type R back to life in 2015, but rather than a VTEC engine that only wanted to really play over 5000 rpm, Honda are heading back to hot hatch goodness with a new turbo engine that promises ‘at least’ 276bhp. That should make the next Honda Civic Type R not only a lot quicker than the last Type R, but its power will be accessible much lower down the rev range and economy and emissions will be much improved.