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Apparently, the 2012 Honda Civic will be quiet & refined

2012 Honda Civic - it's quiet As we said on the last story we ran about the 2012 Honda Civic, Honda are taking its launch very seriously, And they’re doing the normal new car tease too, but in a very Honda way. Instead of being lazy and just divvying up a new arty photo of the new Civic once a week for a month, Honda are going the Jaguar XJ school of car teases (just in smaller numbers). Which means proper detail with each tease and some proper thought in the presentation.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

BMW Concept Coupe

BMW unveiled their latest concept in the run up to the contemporary Mille Miglia, a road race for cars that competed during the original event held between 1933 and 1957. The BMW 328 that set the fastest time in 1940, averaging over 100mph, has also provided inspiration for the Coupe Concept, which mixes the older car's silhouette with surfaces closer to the Z4 on which it is based. Powered by BMW's seminal 343PS engine, the car is wrapped with carbon-fibre reinforced plastic (CFRP), whose form is defined by designers using plaster rather than clay "for a closer emotional experience".