New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

GM to invest $2 billion in 17 plants

General Motors said Tuesday that it will invest about $2 billion in 17 plants across eight states in the United States. "We are doing this because we are confident about demand for our vehicles and the economy," GM CEO Dan Akerson said in a statement. Akerson made the announcement at GM's transmission plant in Toledo, along with Ohio Gov.

Peugeot HX1 to go in to production as Peugeot 608?

Peugeot HX1 to go in to production as the 608? Big Peugeots have never really sold anywhere but France. So it seemed sensible when Peugeot revealed that the 407 and 607 would be replaced by the 508.