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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

Building a business around Alfa lust

In a low-key industrial complex just north of Detroit sits a trove of 1960s and '70s Alfa Romeos. To describe it as a “treasure” trove doesn't quiet fit, because in the words of owner Richard Davisson, the Italian icons are “everything from pathetic to just about done.” Several of the dozen or so cars are gorgeous. Most are interesting.

Honda Element production to end

The 2011 model year is the last one for the Honda Element, Honda said on Friday, marking the end of an eight-year run for the boxy, small SUV. The reason? Declining sales.