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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

SEAT Leon Cupra R at Frankfurt

SEAT are bringing the 265bhp SEAT Leon Cupra R to Frankfurt The 265bhp 4-pot turbo in the Cupra R produces 265 bhp, and manages to polish off the 0-060mph sprint in 6 seconds, and on to 155mph. But it’s no sluggard on the economy front, achieving almost 35mph average. The Cupra R comes shod with a set of 19″ alloys, which hide a formidable set of 17″ discs (16″ at the back).

First Aston Martin Rapide rolls out of the factory

The first Aston Martin Rapide left the factory on Friday amid considerable fanfare, and the sultry sedan will soon begin arriving in 125 showrooms in 34 countries. This culminates the long road to production that began in concept form at the 2006 Detroit auto show. The production car was shown at the Frankfurt motor show in 2009.