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BMW M3 M Performance Edition & M5 M Performance Edition for UK

BMW M5 M Performance Edition BMW is teasing two new performance cars with short videos – the BMW M3 M Performance Edition and the M5 M Performance Edition. It seems today is the day car makers stopped sending press releases. First we had Aston Martin not bothering to send out any information on the DBS Ultimate Edition before revealing it on their site, and now BMW are playing the same game.

Design and Technology at Siggraph 2007

From 5-9 August, over 24000 artists, designers, research scientists, developers, filmmakers, and academics gathered in San Diego, California, for the 34th Siggraph Conference on Computer Graphics and Interactive Techniques. The Siggraph conference and exhibition ranges from several days of highly technical courses and academic paper presentations, through to hands-on demos of new technologies, an art gallery, computer animation festival, and the two-day exhibition by software and hardware vendors. Siggraph straddles the scientific, engineering and the artistic aspects of computer graphics and interaction, with film-makers showing how they made "Giant Frickin' Robots" for the upcoming Transformers movie, while the Papers presentations and Courses deal with the latest research, software evolution and hardware systems that make it all possible.

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.