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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
How Chevrolet plans to double sales in Europe
Wed, 01 Dec 2010Chevrolet is planning to double European sales inside five years - and the new Orlando MPV and ground-breaking Chevrolet Volt are just two examples of how GM's budget brand plans to reach new customers. We often hear how up-and-coming brands hope to perform sales miracles, and the harsh truth is there's not the space for all of them to be proved right. But there is enough momentum behind Chevrolet to pay attention to this particular claim.
Ferrari SP FFX revealed – it’s not a looker
Tue, 28 Jan 2014The one-off Ferrari SP FFX – complete with white fringe and coupe roof. Ferrari Special Operations is the division of Ferrari that relieves very well-heeled punters of vast quantities of cash to create one-off specials – just like Eric Clapton’s Ferrari SP12 EC. But a big bank account doesn’t necessarily equate to great taste, at least not if the only image we have of Ferrari’s latest one-off creation – the Ferrari SP FFX – is anything to go by.