Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Rolls Royce Ghost LWB Spied

The Rolls Royce Ghost LWB caught testing At first we didn’t really ‘get’ the Rolls Royce Ghost. It seemed very close to the Phantom in all it offered, particularly in size. And seeing it for the first time – in isolation – as the EX200 did nothing to dissuade us from that notion.

Toyota Tundra

By Tim Pollard Motor Shows 07 January 2007 08:15 Toyota Tundra: the lowdown Big, isn't it? The press conference at Detroit to unveil the new Tundra pick-up was littered with phrases beginning with 'biggest', 'most' and 'heaviest'. Welcome to the US truck market, where the ability to lug, tow and carry are more important than creature comforts or looks.