Sonic 2012 Antenna 1669860 on 2040-parts.com

College Exhibition: IED Degree Show 2006

Students of the Transportation Design course at Turin's Istituto Europeo di Design (IED) have been busy designing a new road-going McLaren sports car for the British brand. Third-year students developed 14 super cars for project sponsors McLaren as part of their final-year project for the 2005-2006 academic year. The brief was to come up with a sports car capable of speeds of over 320 km/h (200 mph), that would provide its owner with road-going F1 technology and unparalleled dynamic and aerodynamic performance.

Gumpert Apollo Speed lands at Geneva

I have to admit, the Gumpert Apollo is not exactly the most subtle of cars. Or the prettiest. But it probably explodes more ferociously (or at least it feels more ferocious) than just about anything on the road.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.