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Michelin Challenge Design announces 2007 theme and call for entries

At the 2006 North American International Auto Show, Michelin Challenge Design announced its theme for the 2007 Challenge. Michelin Challenge Design will ask entrants to explore the future of transportation design using safety as the focus and inspiration. For 2007, the challenge is to design a vehicle for the North American market that enhances overall road safety, incorporating safety features for the occupants, but also for others who share the road.

Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Toyota Etios – teased ahead of India launch +video

The Toyota Etiso debuts in Delhi this week Toyota has been doing little teases on a new cheap saloon for emerging markets, and we know the plan is to launch the Toyota Etios on the Indian public on Friday (6th January). We also know that the Etios is Toyota’s cheap, mass-market car with which they hope to take on the current market leaders Suzuki (oh, alright, strictly speaking it’s Maruti in India – but it’s the same thing) and it’s going to get the 1.4 diesel out of the Yaris and probably a 1.2 petrol as well. The Etios will appeal to the rising wealth of middle-class India.