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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Win a luxury weekend watching top motorsport

CAR has teamed up with Michelin, the headline sponsor of CAR’s Performance Car of the Year 2010, to offer an irresistible prize for enthusiasts. And there are only a few hours left for your chance to win! This is your chance to win a weekend away in the Midlands, staying at a top hotel, eating at one of the UK’s finest restaurants and watching top-line motorsport.

Lamborghini Aventador J at 2012 Geneva motor show

There maybe other Italian sports car manufacturers looking to hog the limelight at the 2012 Geneva motor show (and Ferrari and its 730bhp F12 is one of them) but Lamborghini will vie for attention with the Aventador J. A two-seat, open top speedster based on the Aventador LP700-4, it has some intriguing bits of carbonfibre tech and highly individual design. Named 'J' after the FIA’s Appendix J that governs the tech spec of race cars in certain classes, it’s proper bedroom wall material – but little boys and girls are unlikely to ever see it on the road as it’s a one-off and will go to a lucky owner after its appearance at Geneva.