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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lamborghini looks ahead to a new year and a new Murci

A year of transition promises to give way to a year of renewal for Lamborghini. It's hard to say 2010 was a bad year for the iconic Italian automaker, as it still created a major buzz on the auto-show circuit and its sales were down only slightly. But all signs point to 2011 as a new beginning for Lamborghini.

Jaguar XF Estate on the way

Jaguar XF Estate - Expected to show as a Concept at the Frankfurt Motor Show in September Jaguar doesn’t have the best history on estate cars (the X-Type Estate, although a reasonable car – and 4WD – was just a Mondeo with smart clothes) but the Jaguar XF is such a triumph for Jaguar that I’m sure we’ll see the XF Estate taking the fight to the Germans in a big way. It’s reasonable to expect the standard engines and trim versions to carry over to the Estate, but apparently so will the mighty XFR trim. Which means we will see a Jaguar Estate car which will be able to take on the likes of the M5 Estate, the E63 AMG Estate and the RS6 Estate.