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On this clear day, you can see Fritz Henderson’s General Motors

Fritz Henderson and the guy he replaced at the top of General Motors, Rick Wagoner, both speak Portuguese. But that may be where the similarities end when it comes to the words spoken by the former CEO and his newly elevated successor. In his first news conference as the head of GM, Henderson made it abundantly clear that he understands the forces that put him where he is and what they expect from him.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Audi e-Tron launch now in 2012 – Torque figures rubbished

The Audi e-Tron at the LA Auto Show Audi’s electric R8 – the Audi e-Tron – was unveiled at the Frankfurt Motor Show this year and has just had its US debut at the Los Angeles Motor Show. Dubbed the Electric R8 it is in fact a stand alone car that happens to have styling similarities to Audi’s Supercar R8, but there the similarity ends. The e-Tron – which took a little of the glory off BMW’s Vision ED Concept - boasts four electric motors – one at each wheel – which produce the equivalent of 313bhp.