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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Infiniti Emerg-E concept

Infiniti's third recent concept car, the Emerg-E, will debut at the Geneva motor show next week. Following the Essence of 2009 and last year's Etherea, the Emerg-E is the brand's first mid-engined car design. While the proportions of all three cars are very different (thanks to the Essence's front-engine, rear-wheel drive layout and the front-engined, front-wheel drive Etherea), their form language is shared.

Infiniti Q50 teased ahead of Detroit debut

The first Infiniti to carry the new nomenclature for the marque – the Infiniti Q50 – gets teased in a short video ahead of a Detroit debut. We managed to break the news that the new Infiniti G37 would be arriving at the 2013 Detroit Auto Show back in October, but what we didn’t know then was that it would be getting a new name. The new Infiniti G Series cars will now be the Infiniti Q50 as Infiniti change their car names (for reasons only Infiniti understand) to be prefixed by ‘QX’ for anything resembling a crossover and just ‘Q’ for anything that’s not.