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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
First Lamborghini Huracans making £30k premiums
Fri, 11 Apr 2014Lamborghini Huracan (pictured) fethcing premiums of up to £30k Tim Marlow, Director of Magnitude Finance, has revealed that two of their clients are amongst the first UK buyers due to get their car, and despite financing the purchase they’ve already decided to flip their car as soon as it arrives for a quick return. One has already secured a £27k premium for the car – which he won’t even bother to drive before he sells it on – and the expectation is that premiums could hit £30k in the first months after the Huracan arrives, such is demand for Lamborghini’s new supercar. But with UK dealers expecting just 4 cars each in 2014 (although Lamborghini London are getting a few more) those buyers who got in quick for an early delivery are sitting on a near 20 per cent profit as the less organised seek to get behind the wheel.
Hyundai UK target SME fleet sales
Mon, 23 Sep 2013Hyundai Basildon (pictured), one of Hyundai’s new Fleet Business Centres The last few years has seen Hyundai convince the car buying public that their cars are as credible and well built – not to mention appealing – as anything from the mainstream; no longer a budget option, Hyundais are now a real force. So once you’ve cracked Joe Public and his preconceptions, the next step is to crack the bit of Joe Public that buys a few cars at a time – the owners of small and medium businesses (SME) with a modest fleet (by fleet standards) of up to ten cars. With that in mind, Hyundai has appointed 27 Fleet Business Centres at Hyundai dealers across the UK with dedicated staff – and extra hand-holding and facilities – to coax the small business owner in to a bit of Hyundai goodness for his/her business.