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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Peugeot 3008 HDi 150 Review & Road Test (2010)

The Peugeot 3008 - is a Crossover just a compromise? We’ve long wondered if the whole Crossover fad – for a Crossover is what the Peugeot 3008 Sport HDi 150 we have to play with this week is – is just a secret campaign by big car makers to cut down the number of styles of each model they need to offer. After all, why bother with a hatchback, an estate, a saloon, a soft roader SUV and an MPV when you can claim that you have one model that can cover all the bases.

MINI 50 Mayfair and MINI 50 Camden announced

MINI 50 Mayfair and MINI 50 Camden announced at The MINI United Festival at Silverstone [ad#ad-1] We’re starting to come to the conclusion that we should start a Car News Site dedicated just to MINI and its endless special editions! One after another they keep coming – and we know of lots more in the pipeline. Still, no one can accuse BMW of not making enough of the Marque!