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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Mazda RX-8 – a tidy before the Mazda RX-9?

Mazda is updating the RX-8 for the European market, before the launch of the RX-9 in 2012 So what exactly is the new, updated Mazda RX-8 going to get? In all honesty, probably not much beyond a minor tweak or two. It will still use the 228bhp Wankel engine that sets it apart from the crowd, and should still be a bundle of fun to drive.

Renault Captur concept

With Renault's current design strategy being based around life and human emotion, the second installment of the program is the Captur concept. Following on from the DeZir, which played to the feeling of ‘falling in love', the Captur is intended to represent the feeling of exploration. As a result, the Captur is a coupe/off-roader fusion that has clear links with the DeZir concept from which the Captur borrows its DRG; the new face of Renault.