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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Michelin Challenge Design 2013 competition deadline next Friday

The Michelin Challenge Design 2013 competition deadline is fast approaching – you only have until 1 June to submit your designs. The theme of this year's competition is ‘HALF! Lightweight with a Passion', with entrants being asked to explore lightweight vehicle development by designing a family vehicle for four to six people.  The design has to adhere to consumers' safety and comfort needs as well as usability on current road infrastructure and production feasibility using modern technology, materials, powertrain solutions or manufacturing solutions.

Hyundai celebrates 10 years of 5 Year Warranty – & we get Mint Imperials

Hyundai are celebrating a decade of their 5 year warranty in the UK, a warranty deal that has forced other car makers’ warranties to improve. Before Hyundai became a real mainstream force in the car market they launched a five year warranty on their cars as an unbeatable sign of faith in their product. It’s now ten years since Hyundai rolled out their warranty – which covers everything for 5 years and for an unlimited mileage – and long before Hyundai cars were ready to be mentioned in the same breath as the offerings from more established car makers.