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Geely's new Shanghai design studio at the center of four-studio operation

Geely Group's new central Shanghai Design Center is the global hub of its four-studio design operations. The facility on Guozhan Road, Pudong New District was formerly the site of the Central American Union Pavilion during the 2010 Shanghai EXPO and was chosen for its potential for growth despite its downtown location. The 3,800 square meter studio will be home to around 110 staff – both local and international – over the coming months, as part of the company's ongoing recruitment drive as it strives to be seen as one of the leading Chinese players.

Me and My Car: Eric Bauer and his Nissan Skyline

Here at Car Design News we're big fans of Depth of Speed: the combination of great cinematography, beautiful cars and interesting people makes for compelling viewing. Its latest video, ‘Taking the Plunge', features Eric Bauer, a digital modeler, Art Center instructor and CDN contributor and his glorious 1970 Nissan Skyline. Eric has been a professional digital modeler for over 10 years, having worked for BMW DesignWorks USA, GM (CA & MI), KIA, Porsche AG, Volvo Concept & Monitoring Center, and VW/Audi Design Center California.

Nissan to alter design philosophy to attract females and younger buyers

Nissan will transform its design philosophy in an attempt to reengage with its female and younger buyers, the carmaker's director of Global Upstream Planning Rachel Nguyen has revealed. Speaking at the Nissan 360 event in the US, she announced Nissan is planning new gender-specific concepts to explore what women expect from their vehicles. "When we study the ideal vehicle partner qualities that women customers want, we hear that they want vehicles with effective technologies, especially intuitive navigation systems," she said.