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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Apple Carplay vs Android: the smartphone hits the road

By Damion Smy Motor Industry 11 June 2014 07:18 The days of frustrating in-car interfaces and clunky touchscreens are ending, as computing giants Apple and Google start unleashing the full power of smartphone technology in your car.  Apple has fired the opening salvo in the war on wheels with its ‘CarPlay’ system launched at the 2014 Geneva Motor Show and offered by Ferrari, Mercedes and Volvo, and at least 15 other car brands. If you own an iPhone, you’ll find CarPlay natural and intuitive – it’s this type of familiarity that car companies and Apple are banking on to win you over. Cars have been able to play your iTunes library and read texts for a while, but CarPlay takes this functionality to a whole new level.

BMW's quirky new i3

The side view of the new BMW i3 electric vehicle takes some getting used to, with no two windows the same size or shape. The i3 is high-waisted through the front door and then there's a notch for a taller rear-passenger window and the rear-hinged rear door and a narrow, tapering window at the rear quarter. Yet when you look at the underlying structure -- made of carbon-fiber-reinforced plastic -- an innovative choice for a mass-produced car -- there's a giant side opening from front to rear.