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College Exhibition: IAAD - Yamaha Project

In early September, Transportation Design students from Istituto d'Arte Applicata e Design - Turin (IAAD) presented the results of 'Yamaha Next Move', a project sponsored by Yamaha, exploring a personal vision of a Yamaha scooter for the near future. Yamaha guided the students through the next generation of "two wheelers" suggesting two themes: -  Youngsters, two wheels, 50 cc: For kids that can only drive 50 cc, there are many products on the market, but sales are in decline. The project brief included evaluation of the possible causes for lack of interest and offers new solutions, including functional and aesthetic proposals.

Audi R8 – Now it’s the video

We’ve been waiting for the Audi R8 V10 for some time. But now it’s getting close Audi are busy teasing us with one little snippet or another. First we had the Audi R8 V10 images.

Color & trim focus: Six of Poltrona Frau’s auto collaborations

Collaborations between the car industry and the world of product design are fraught with difficulties, are usually fleeting and all too often end in (marketing department) tears. One of the few possible exceptions is Italian leather and furniture company Poltrona Frau. Its 102-year history includes the 904 ‘Vanity Fair' chair from 1930 and the more-recent 2009 Archibald chair by Jean-Marie Massaud.