RCA Tata 'Space' project

First year students at the Royal College of Art in London, UK, presented their interpretations of a small Tata that boasted internationally appealing Indian character. Following on from the Indica and Nano small cars, the project aimed to call out existing typologies for the brand and create an innovative and internationally relevant product. The brief also aimed to build on – and assist – Tata's fast-track development to be a leading small car global brand by building on the brand's extensive portfolio beyond the automotive sector.

Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Bentley Mulsanne Executive Interior – Theatre and iPad Multimedia packages

Bentley Mulsanne Executive Interior Bentley has introduced the Mulsanne Executive Interiors with Theatre and iPad Multimedia packages on offer. Following close on the heels of the Bentley Bentley Mulsanne Mulliner Driving Specification last week – which offered a sporty option for the latest Mulsanne – we now get the Bentley Mulsanne Executive Interior for Bentley owners who want to turn the back of their car in to a business and multimedia centre. Bentley are keen to point out that they don’t just get a crate of iPads and glue them in to the Mulsanne, but take great care to integrate the iPads and multimedia fully in to the interior of the Mulsanne, a task that takes 170 hours.