Spectra Premium Industries Inc Ht07 New Distributor on 2040-parts.com

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Concept Car of the Week: Ghia Streamline X 'Gilda' (1955)

In 1954 Virgil Exner, director of styling at Chrysler, created a scale clay-model to communicate to his team his vision of futuristic and aerodynamic shapes. The sculpture was then painted black and was left on display in Exner's Office. There it caught the eye of Luigi Segre, director of Ghia who expressed his intentions to create a car inspired by the forms of the model.

2011 Michelin Challenge Bibendum

This year marked the 11th running of the Michelin Challenge Bibendum. For those not familiar with the concept, the Bibendum aims to tackle the prolific issues facing the modern motorist, namely CO2 emissions and fuel consumption. Billed as a forum, the five-day event aims to bring together a variety of sources, manufacturers and suppliers to debate on future mobility.