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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Five reasons to celebrate the end of the paper UK driving licence

From January 2015 Britain’s much-derided paper counterpart driving licence is being phased out. This is A Good Thing, ending an annoying bi-partite arrangement that’s blighted drivers’ pockets for 16 years. Driving licences have been with us since 1903, when they were first mandated – but the current, annoyingly two-part licences have been in use since 1998, with a bank card-sized photocard accompanied by a printed sheet of A4.

VW Beetle Dune concept 2014 revealed in full

As promised last week, Volkswagen has unwrapped a rugged new Beetle Dune concept at the 2014 North American International Auto Show (NAIAS) in Detroit. The 2014 VW Beetle Dune concept is a follow up to the 2000 VW Beetle Dune Concept. But where Volkswagen describes the earlier car as “science fiction”, this new version is said to be looking “much more realistically towards a production vehicle”… Please click the image above to read more about the VW Beetle Dune concept from the Detroit Motor Show 2014