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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Range Rover Hybrids press ahead on Silk Trail route to Mumbai

A trio of Range Rover Hybrid prototypes is well on its way to India on a 9,950-mile endurance drive through 12 countries. Land Rover is following the old Silk Trail to the east, but while it took ancient merchants months to complete the route, the Land Rover Hybrid team will be doing it in just 53 days. The Silk Trail is a historical network of trade routes which connected Asia with Europe and the Mediterranean, and got its name from the Chinese silk which was a lucrative trade item well into the 14th century.

Vote in our greatest supercar of 2010 poll

It’s the year of the supercar. 2010 heralds first UK deliveries of spectacular supercars from Ferrari, Lamborghini, Mercedes-Benz and Porsche. Plus we’re counting down to Lexus’s first hypercar, Aston’s £1m rival to the Bugatti Veyron, and McLaren’s successor to arguably the greatest of all time, the F1.