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Peugeot Design Lab launched

PSA has launched its new Peugeot Design Lab to design products, services and experiences for clients outside the automotive industry. Peugeot Design Lab, a global brand design studio, is located within the Peugeot Design Centre and utilizes the existing technical and human resources expertise in order to draw from the many years of design experience of the design team. It also comprises of designers from studios from across three continents in Paris, Shanghai and Sao Paolo.

Audi unveils armored A8L Security

While unveiling the Allroad E-Tron Shooting Brake at the Detroit Auto Show, Audi also quietly debuted the A8L Security version of its new range-topping sedan this week, armored to the highest level of ballistic protection for passenger cars. The A8L Security is based on the facelifted version of Audi's third-generation A8 sedan, and this armored version will be available both with Audi 4.0 TFSI V8 engine and the 6.0-liter W12. Audi set out to design the current A8L with building an armored version in mind, as opposed to the first-generation A8 of the 1990s which was not offered in Security specification until very late in the product cycle.

Beattie joins Fisker as prices climb

Fisker Automotive, maker of the luxury hybrid Fisker Karma, has appointed luxury-brands executive Richard Beattie to the newly created position of chief commercial officer. Beattie will be responsible for sales, marketing and customer service for the brand. Beattie comes from a strong run as executive vice president of sales and marketing for Jaguar North America and, before that, for Jaguar Land Rover North America, positions which followed a career at Ford, where he was most recently president and CEO of Mazda’s North American operations.