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Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.

Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Aston Martin Lagonda

The Aston Martin Lagonda name has been resurrected again, but this iteration promises to be far less controversial than the 2009 SUV concept. Created for a select group of Middle Eastern clients, this large three-box sedan (dimensions haven't yet been made available) offers a well-judged balance between the current Aston Martin range and the idiosyncratic 1970s Lagonda by William Towns. Its proportions are very extreme for a luxury sedan, with a cabin sat far rearwards behind a very shallow A-pillar.