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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

2012 SEAT Exeo & Exeo ST Estate arrive in UK showrooms

The 2012 SEAT Exeo & Exeo Estate arrive in UK showrooms The 2012 SEAT Exeo saloon and Exeo ST Estate have had a small facelift – which debuted at Frankfurt – and have now arrived in SEAT UK showrooms. It’s hard to get too excited about the facelift for the 2012 SEAT Exeo – or even call it a facelift – so small are the changes. But changes there have been and SEAT are now filling up their showrooms with the 2012 version of the Exeo – basically a last generation Audi A4 – ready for punters who must have the latest model.

Audi RS6 Avant makes £120,000 for Elton John Charity

Elton John & David Furnish pictured with the Audi RS6 Avant auctioned for EJAF. Audi has a history of donating cars for auction at Elton John’s annual White Tie & Tiara Ball, and this year it was an RS6 Avant. But it wasn’t just any old Audi RS6 Avant, it was an RS6 with an interior signed by Audi-driving Hollywood start Gwyneth Paltrow.