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White House pushes automakers toward 54.5-mpg target by 2025

The White House is pushing automakers to agree by Wednesday to a corporate average fuel economy target of 54.5 mpg by 2025--a figure 1.7 mpg less than the 56.2 mpg standard it floated earlier this month. The easing of the White House plan stems from a concession to makers of light trucks and SUVs, and particularly larger vehicles in that segment, such as Ford's F-150, sources said. The latest White House proposal, the most definitive of any it has put forth, calls for a 5 percent annual mileage increase for cars from 2017-2025, said industry and congressional officials who asked not to be named because their discussions with the White House are confidential.

Alfa Romeo 4C concept

Following the limited production run of the 8C super car, Alfa Romeo unveiled its new sports car at the Geneva motor show – the 4C. The compact, lightweight and mid-engined sports car is a departure from anything Alfa Romeo is producing at the moment. Taking influence from the 8C's strongest attributes, it also mixes in a new design language for the Italian brand.

Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.