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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Toyota GT86: UK TV Advert

As sales of the Toyota GT86 gain momentum, Toyota are upping the marketing with a new TV advert for the GT86. Yes, the Toyota GT86 may need a bit more power. But perhaps, just like the MX-5, the joy of the GT86 is that you can explore the limits of its abilities without having to have a million horses at your disposal?

Acura ILX concept

The luxury compact sedan is set to launch later this year, representing a move by Acura into the compact premium class for the first time in order to attract younger buyers into Honda's upmarket range. The car features a slimmer version of the Acura shield grille and lamps that are cut into by the bumper surface. In profile, the ILX's silhouette, DLO, and rear door shut line are reminiscent of the Lexus IS, but Acura's rising feature line, which forms a visual muscle over the rear wheel (despite front-wheel drive architecture) adds a level of distinction.