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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Beijing Jeep Corporation BJ2S

These are pictures of the BJ2S, the first new Chinese military jeep in 35 years. Hailing from the Beijing Jeep Corporation (BJC), the BJ2S is also called the 'Warrior' and was designed by Edward Wong. The entire concept came to realization in a scant two and a half months. Wong took inspiration from Bruce Lee and the Shaolin monks when creating the BJ2S, a utilitarian design theme with a front fascia drawing on the face of the kylin, an auspicious animal in Chinese culture.

Infiniti Emerg-e at 2012 Geneva motor show

Infiniti is ramping up the interest factor with the new Emerg-e hybrid sports car concept at the 2012 Geneva motor show. Imagine an Alfa Romeo 4C pepped up with a range-extender powertrain and you're not far from the truth. The Infiniti Emerg-e is a stunning little coupe, which draws on the 2009 Infiniti Essence supercar for inspiration.