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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Mitsubishi bringing i MiEV Sport Air concept to Geneva

Mitsubishi will show another iteration of its sporty micro-size electric car with the debut of the i MiEV Sport Air concept at the Geneva motor show in March. Building on the i MiEV Sport, which we first saw at the Tokyo motor show in 2007, Mitsubishi adds a clear removable roof and slight alterations to the front fascia. A lithium-ion battery powers three magnetic synchronous motors--one in each front wheel and one to drive both rear wheels--with an all-wheel control system managing stability and traction control, and ABS for optimal stability and performance.

VW XL1 SEV to take on the hillclimb at Goodwood Festival of Speed

The super frugal – and super slippery – VW XL1 (pictured) will take on the Goodwood hillclimb Visitors to the Goodwood Festival of Speed can spend endless hours watching a seemingly endless precession of supercars take on the hillclimb. But one supercar this year will be a bit different. Volkswagen are taking their super slippery, super frugal supercar – the VW XL1 SEV – to Goodwood next month and are planning on taking it up the hillclimb in the capable hands of former F1 champion Jacky Ickx.