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Car Color Trends Shift with the Economy (Video)
Mon, 20 Jul 2009According to the 2008 DuPont Automotive Color Popularity Report, white is the top vehicle color choice in North America for the second straight year in a row, with black and silver close behind. And experts say the slumping economy may be playing a role in these choices. During an economic downturn, people tend to be more conservative when purchasing a new car and often avoid getting something too trendy.
Art Center and Clemson University students unveil Mazda Deep Orange 3 concept
Wed, 07 Aug 2013Art Center College of Design and Clemson University students joined forces to design and develop a next-generation Mazda concept, the Deep Orange 3. The Deep Orange 3, which features a body designed by Art Center student Frederick Naaman, has been unveiled at the Center for Automotive Research Management's Briefing Seminars in Ann Arbor, Michigan. The project started with market research focusing on what kind of car Generation Y would want to drive, with the results showing that the majority wanted five or more seats.
BMW designer Schaffer to lead U.S. studio
Fri, 16 Oct 2009Laurenz Schaffer, an 11-year veteran of BMW AG's design staff, will take charge of the automaker's studio in California on Dec. 1. He will replace Verena Kloos, 48, as president of DesignworksUSA.