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BMW US revives ‘The Ultimate Driving Machine’ +video
Sat, 30 Apr 2011BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.
BMW 4 Series Gran Coupe on video
Sun, 14 Oct 2012We have video of the 2014 BMW 4 Series Gran Coupe – effectively a baby 6 Series Gran Coupe – the new flagship for the BMW 3 / 4 Series range. Yes, every car maker on the planet is seeking new sales by offering more and more niche models, and BMW is no different. The best-selling BMW 3 Series range is due to be extended with a new 4 Series range of models that will offer the coupe and cabriolet versions of the 3 Series, including a car that could beĀ consideredĀ a niche too far – the BMW 4 Series Gran Coupe.
BMW – Set to be the UK’s favourite car!
Sat, 23 May 2009BMW's ConnectedDrive will provide in-car weather forecasting and mapping [ad#ad-1] In a move that seems designed to pamper to the British obsession with the weather, BMW has announced that they are to fit Michael Fish in to new BMWs fitted with ConnectedDrive! Actually, they’re not really fitting Michael Fish as he’d probably get it wrong, but the new BMW weather forecast system is going to be able to supply weather forecast and precipitation data to drivers on the in-car screen. It’s inevitable that as the technology in cars becomes more sophisticated, and more cost-effective, we will get increasingly sophisticated systems at our disposal.