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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Alfa Romeo 4C on track with Giancarlo Fisichella (video)

Giancalrlo Fisichella takes the Alfa 4C round Balocco (pictured) The Alfa Romeo 4C – Alfa’s baby supercar – is due on sale next month following its UK dynamic debut at Goodwood, so to get a bit of adrenaline flowing in the veins of potential buyers, Fiat grabbed Ferrari test driver Giancarlo Fisichella and stuck him behind the wheel of the 4C to play at the Balocco test track, Fiat’s proving ground. And we have to say, the 4C doesn’t just look good, it sounds great and looks to be as light and nimble as expected. In many ways, the Alfa 4C is an Italian take on the Lotus Elise, but it manages to do it with a huge dose of Alfa flair, both in its design and its execution.

Buy a hydrogen-powered car in 2015…at least in California

At the Consumers Electronics Show this week Toyota claimed that a production version of its four-door midsize FCV concept fuel cell sedan will hit showrooms some time in 2015. Toyota has been investing in fuel-cell technology for the past 20 years, and since 2002 it has been testing and developing prototypes primarily in North America. Toyota claims that it has reduced the cost of producing a fuel-cell powertrain, and has estimated a 95 percent cost reduction in the powertrain and fuel tanks for the 2015 production model versus the 2002 prototype.