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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Ford S-MAX Vignale Concept revealed

The Ford S-Max Vignale (pictured) arrives to top the S-Max range The arrival of the Ford Mondeo Vignale Concept last year made it clear Ford were ready to do a 21st century version of the ‘Ghia’ badge engineering to create a range-topping sub-brand with the Vignale badge with all the whistles and bells on it. Today’s arrival of the Ford S-MAX Vignale Concept reinforces that conclusion. Just like the Mondeo Vignale, the S-Max Vignale comes with plenty of upmarket materials and toys, like 21″ alloys, chrome mirror caps, Vignale Grill, embossed leather with quilting, tablet docking and a Milano Grigio paint job.

2015 Honda Civic Type R previewed ahead of Geneva

The 2015 Honda Civic Type R Concept (pictured) previewed ahead of a Geneva debut The next Honda Civic Type R isn’t due to arrive until 2015, but Honda are taking a Type R Concept to the Geneva Motor Show next month and are previewing that with a design sketch of the new Type R (above). The Type R at Geneva will be a concept – and as such subject to some slightly OTT elements – but if the production Type R is anywhere near as dramatic as this concept it will look more like a track car set loose on the streets than a road car. A comically big back wing blends in to the Type R’s rear lights, the Type R’s wide track is incorporated with huge wheelarches, there’s a big diffuser in the back bumper and two sets of twin exhaust tail pipes.