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Ford to host Octane Academy for action-sports junkies

Ford is making a push for younger customers with its sponsorship of extreme-sport and action-sport events. Now, the automaker wants to bring that experience to some select average Joes. Beginning in November, Ford will host an action-sports program called Octane Academy.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Bentley Continental Flying Spur (2013) new teaser video

Bentley is almost ready to pull the wraps off its new four-door Continental: the 2013 Flying Spur. Today, Bentley has released a new teaser video to go with yesterday's silhouette sketch, and we've also got the latest spy shots of the Flying Spur testing in Spain. Bentley's 2013 Continental Flying Spur With Bentley set to make a further announcement on 20 February, we're expecting to see the Flying Spur make its debut at the 2013 Geneva motor show in March. Powertrains will be shared with the Continental GT coupe: that means a 6.0-litre bi-turbo W12 in the flagship car, and for the first time in a Flying Spur, Bentley's new 4.0-litre twin-turbocharged V8.