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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Changan Eado

The Changan Eado, a global mid-size sedan, represents not only a new product, but also on a new platform design language for the Chinese carmaker. The Eado has been designed to expand the company into the European market, and Changan's investment into design and production follows the current trend of Chinese automakers aiming to export their models to other markets. The Eado has been designed by Stefano Carminati and is said to combine the features of 'European fashion', 'Japanese fineness' and the needs of Chinese consumers to maximize its appeal.

Exclusive: Pierre Castinel resigns from Head of Design role at Tata

Tata's Head of Design, Pierre Castinel, has resigned from his post to accept a position at PSA, Car Design News has learned. Castinel was originally hired to develop the design direction and form a brand identity for Tata's full line of vehicles, including cars, pickups, SUVs, MPVs, trucks and buses, but things haven't been going well at the Indian automaker. According to insiders, Tata closed Castinel's design studio in the British midlands last year, forcing the UK-based team to move into the automaker's engineering center in Warwickshire.