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Volkswagen and BYD get cosy

VW and BYD have signed an agreement to work together on developing battery technology (BYD F3DM plug-in Hybrid pictured). Volkswagen has announced that it has signed a Memorandum of Understanding with Chinese car maker and EV specialist BYD to work together “in the area of electric mobility”. Seems sensible.

BMW X6 ActiveHybrid & BMW 7 Series ActiveHybrid at Frankfurt

Production versions of the BMW 7 Series & X6 ActiveHybrid will show at Frankfurt The Concepts for the ActiveHybrids were originally shown in 2008, and the production models are expected to be pretty much the same. They are in effect ‘Mild’ Hybrids, using a 20hp electric motor – with an additional 155lb/ft of torque – to add efficiency to the 4.4 litre twin-turbo V8. The electric motor will be fitted in the transmission housing and replaces stuff like the alternator and starter.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.